Whether it's horse equipment, shoes or sports gear, a local company is in the national spotlight for its popular invention.
Matt Kriesel is the chairman of Impact Gel in Melrose. Kriesel, along with his other employees, developed a shock-absorbing gel used in sports-shoe inserts, tennis rackets and horse saddles.
The gel gives so much protection that Kriesel demonstrates how much protection the gel can give by hitting it with a hammer or driving over it with a truck.
The inventor of Impact Gel says he's been getting a lot of national attention lately and that's good for area communities.
'If we can keep our local economy strong and create jobs, then it's a win-win for everybody,' said Matt Kriesel, Chairman of Impact Gel.
Impact Gel is sold in more than 40 countries and the company has provided gel for Shaquille O'Neal's athletic shoes.
The shoe inserts will be featured on the show 'Pitchman' which airs tomorrow night on the Discovery Channel.
Source: WKBT La Crosse
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